The Art of Insight

Qualitative Intelligence is a focused qualitative research agency, dedicated to the application and development of global based qualitative research.
Research is not, and can never be, a 9 to 5 job; if you want to get it right you have to be prepared to eat, drink, sleep and breathe research!

When a new project is briefed in, it has to feel like the first date all over again… still does for us, every time.

Although we are a diverse team coming from different disciplines and ethnic backgrounds, we have shaped an exceptional research team with extraordinary skills. To further give us a cutting edge, we are firmly rooted in Africa and the African consumer, embracing West, East, Central and Southern Africa.

QI has been operating since 1997, and has extensive experience across a wealth of different markets, from advertising, media, retail, financial, fmcg, as well as social spheres.

We have a shared experience of 30+ years

Our Philosophy

QI has made a conscious decision to keep our company small, working with a very carefully selected group of people, thus enabling our clients to get to know us really well.

We feel that this makes it ‘personal’ – experience taught us that if something matters, you work harder and want to do more and so we walk an extra 10 miles and add value to value as much as we can.

We would like to think this is why our clients keep coming back.

What makes QI unique?

  • Triangulated methodologies
  • Africa experience
  • Double-heading
  • Projective techniques
  • Benchmarked internationally
  • Hands-on senior researchers

Some of Our Clients

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