The Art of Insight
Qualitative Intelligence is a focused qualitative research agency, dedicated to the application and development of global based qualitative research.
Research is not, and can never be, a 9 to 5 job; if you want to get it right you have to be prepared to eat, drink, sleep and breathe research!
When a new project is briefed in, it has to feel like the first date all over again…..it still does for us, every time.
Although we are a diverse team coming from different disciplines and ethnic backgrounds, we have shaped an exceptional research team with extraordinary skills. To further give us a cutting edge, we are firmly rooted in Africa and the African consumer, embracing West, East, Central and Southern Africa.
QI has been operating since 1997, and has extensive experience across a wealth of different markets, from advertising, media, retail, financial, fmcg, as well as social spheres.
We have a shared experience of 30+ years