QI contributes actively to the qualitative research community through our professional memberships, industry education and training.
We apply best-practice principles and techniques throughout our research process, drawing on our long-standing affiliations with the leading American and European qualitative market research bodies. We attend and deliver papers at annual conferences to contribute our knowledge and to ensure our work is world-class.


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We are very excited to have been invited to present a paper at the worldwide QRCA/AQR conference in Budapest on 30 April 2014 in Budapest, Hungary- and share the stage with the best international qualitative researchers in the world.

Moving on from Damasio’s somatic marker of hypothesis (emotional primacy) our paper focuses on the development of social recognition and identity politics in the South African “emerging” market. The paper highlights the dynamics, trends, and unique nuances of the South African black market and how this market is truly the only one of it’s kind in the world.

We would love to share our paper and thoughts with you, please contact us to set up an appointment:

We have attended conferences in these countries


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